Few cities breathe rhythm like Mumbai. Fewer still can bottle that rhythm into a single day, a single route,
a single cause. The MPIM Marathon was that rare feat, an international-level event curated by the
Maharashtra Police, not as enforcers, but as enablers of collective spirit.
From the architectural awe of the Bandra-Worli Sea Link to the historic pulse of the Gateway of India, over
18,000 runners surged through the city’s arteries. Not just participants, but believers. From first light to
the final stride, this was Mumbai in motion, in the presence of dignitaries, athletes, artists, civilians,
and protectors alike.
And at its very core: a shared commitment to resilience, unity, and wellbeing.
Location:
Mumbai (Route: Bandra-Worli Sea Link to Gateway of India)
Client:
Maharashtra Police
Deliverables:
- Brand Identity & Logo: Designs that mirrored the arc of the sea link, the grandeur of the Gateway, and the institutional gravitas of the Maharashtra Police. We made sure our illustrations gave justice to just that.
- Event Management: From registration flows to route mapping and guest coordination, each cog in this large-scale machine was synchronised.
- Event Branding: Entry arches, directional signage, tower backdrops, and on-ground storytelling seamlessly tied together scale with purpose.
- Photography & Videography: Visual documentation designed not just to capture, but to elevate. Our team of experts made sure no moment was left undocumented.
- Marketing Collaterals: Brochures, invites, and kits — each piece built and curated with care for an elevated experience.
- Social Media Presence: A digital build-up that created momentum, emotion, and civic pride. We made sure that our uniformed heroes received the spotlight they deserved. Many celebrities and influencers also graced this event.
- Outdoor Promotion: Hoardings across the city, marrying institutional clarity with public invitation.
- Merchandise Design: T-shirts, flags, medals were all engineered for memory. The t-shirts specially shone through, so much so that the promotional team of the Akshay Kumar starrer Suryavanshi, made it their official promotional merchandise post this event.
Navigating the intricacies of working with a government body, specifically the Maharashtra Police, meant maintaining a delicate balance between creative liberty and official protocol. Every visual had to respect institutional authority while still feeling modern and inviting. The sheer scale of participation demanded precision at every touchpoint. Promotion had to be loud yet graceful. Design had to be public, yet personal.
Our canvas was not just a city, it was its landmarks, its people, its pulse.
The Bandra-Worli Sea Link became a motif. The structure’s sweeping curve is captured in logo strokes and
illustrative accents. The Gateway of India, more than a finish line, became a beacon: of legacy, of arrival, of
purpose.
The visual language used layered illustration to animate the cityscape, not in literal replication, but
through emotive silhouette and symbolic geometry. The Maharashtra Police emblem, often associated with protocol,
was reinterpreted into something participatory.
Even the merchandise followed suit: crisp, modern, identifiable. Items not only for use, but for pride.
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The MPIM Marathon was more than a Sunday spectacle; it became a civic milestone.
With a turnout of over 18,000 participants, the event generated massive public and digital traction.
Celebrities, sportspersons, and public servants stood shoulder to shoulder not as invitees, but as equals in
movement.
IPS Officer Krishna Prakash, who not only led the initiative but ran alongside the crowd, became a
recognisable symbol of the event’s ethos. His image, determined, controlled, spirited. His presence echoed
across platforms, establishing him as a face of modern policing and public connection.
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