DriveX is India’s first 2-wheeler mobility platform offering refurbished second-hand bikes with an uncompromising commitment to quality, trust, and transparency. With their revolutionary 3S model: Sales, Service, Spare, DriveX has partnered with major OEMs like TVS and Bajaj, cementing its footprint across South India and rapidly expanding into Western and Northern Indian markets.
Location: Pan-India, with roots in South India
Client: DriveX Mobility Pvt. Ltd.
Founder: Narain Karthikeyan, India’s first F1 Racer
- Brand collateral design (digital + print): End-to-end design system across offline and online channels.
- Regional language adaptations: Regional language-based creative assets (Tamil, Telugu, Malayalam, Kannada, Marathi, Hindi).
- Complete visual identity: For pan-India retail presence.
- Exhibition & event branding: Exhibition stalls, flexes, standees, showroom hangings, danglers, wall branding.
- Sales and marketing brochures: Professionally designed to align with brand identity.
- Branding/Design decks and company profiles: Visually compelling presentation and corporate profile designs.
- Social media assets: Banners, blogs, and article layouts for consistent online presence.
- Entering a domain we had not previously worked in — the used 2-wheeler automobile space — brought both excitement and uncertainty.
- One of the biggest operational and creative challenges lay in language adaptability.
- DriveX’s dominance in the South meant that every piece of communication had to exist in multiple languages: Tamil, Telugu, Malayalam, and Kannada, apart from Hindi and Marathi as the brand scaled west and north.
- This wasn’t just a matter of translation — we had to consider visual ergonomics, font compatibility, cultural tones, and space calibration for each script.
- The density and rhythm of every language altered layout, hierarchy, and occasionally even the emotional reading of the creative.
- The automobile service + dealership category was an entirely new industry segment for us, requiring quick learning of customer touchpoints, showroom communication formats, and the distinct language of post-sales trust and assurance.
We quickly realised that we needed a well-adapted, functional system in place, hence we created one of our own:
- Standardised design templates were built to allow seamless multilingual adaptations.
- Every regional language got its own master folder — meticulously labelled and versioned to ensure traceability.
- We developed an internal guide of commonly used terms, with translations and visual style notes, to reduce repetition and minimise approval cycles.
- By identifying repeated visual patterns, we learned how to design for translations that ensured consistency without sacrificing clarity.
In essence, our process evolved from design to design infrastructure.
- Design played a quiet but pivotal role in helping DriveX transform from a southern success story to a nationally recognisable, culturally adaptive brand.
- What began as a set of brochures soon expanded into a comprehensive design ecosystem supporting showrooms, exhibitions, service stations, and investor meetings across states.
- By building a regional-ready, hyper-scalable design system, we enabled DriveX to maintain visual consistency and emotional resonance across geographies.
- We helped articulate and visualise their identity in a way that felt native, trusted, and future-ready — establishing their presence both digitally and physically in markets where trust is hard-earned and seldom given twice.