Working with DeLaval meant designing for a cause that fed the nation. However, doing so came with a familiar yet complex challenge: multilingual adaptability.

• With farmers and stakeholders spread across the heartlands of India, our deliverables needed to be precise, context-sensitive, and instantly comprehensible in languages such as Hindi, Marathi, and Gujarati. From brochures to product manuals and deck presentations, every communication piece had to work just as well in all adaptations.
• This was compounded by the technical nature of the subject matter. Experts and producers of various kinds, right from - dairy equipment, testing kits, to material related to animal health where accuracy was non-negotiable, and misinterpretation could lead to real-world errors.

We mirrored our learnings from other regional-heavy projects and crafted a process-oriented approach:

• A well-documented translation workflow, with side-by-side approval cycles to cross-reference terms and ensure clarity
• Language-specific template systems to minimise layout disruptions
• Content repositories that helped us track repetitive technical phrases and adapt them efficiently across languages
• A modular design system that ensured scalability and consistency, no matter the language or geography

Designing for DeLaval India meant translating the mission of a global dairy giant into the languages and contexts of rural India.Our design and communication work helped DeLaval bridge the gap between innovation and accessibility, ensuring their solutions were understood, adopted, and trusted by farmers across the country.

From booth designs at agritech expos to simplified, multilingual user manuals in the remotest parts of Maharashtra or Gujarat, our work contributed to wider awareness, operational clarity, and emotional trust.