Callisto Elements, founded in 2019, has redefined luxury furniture in India. Their philosophy is refreshingly clear: to design and produce international-grade, ultra-luxurious furniture that is made in India, to elevate accessibility without ever compromising on quality. We soon understood that the brand speaks softly, yet confidently; with form and function blended seamlessly. Every edge, texture, and finish in design has intent.
Location:
Pune (with flagship stores in Mumbai, Delhi, Kolkata & Pune)
Client:
Callisto Elements
Deliverables:
- Brand visual identity (excluding logo)
- In-store branding for 4 flagship locations across India
- Full social media strategy and design execution (Instagram & Facebook)
- Organic follower growth to 15K+ through design-led content
- Magazine and editorial ad creatives
- Photography & videography for collections, lookbooks, and showroom visuals
- Campaign curation around product launches and collaborations
- Visual identity refinement across print, digital, and space
- The task at hand was to build a new kind of Indian luxury brand, one that was rooted in domestic craftsmanship while being able to measure against international benchmarks.
- The central challenge was curating a visual and tonal identity that reflected that balance. This was particularly crucial across social media, where we had to establish a brand voice and aesthetic that felt global, deliberate, and minimalist, yet carried the subtle cultural nuances of being proudly Indian.
- Additionally, Callisto has WRIVER, an award-winning brand. Both these names hold different identities, audiences, and design philosophies. Our content needed to respect this boundary while creatively navigating between the two.
When we began, minimalism was still an emerging narrative in the Indian design space. For Callisto, we decided to root our visual and content language in restraint; letting materials, silhouettes, and negative space do the talking.
We worked with a deeply editorial lens:
- Clean, geometric layouts
- Neutral, warm tones with monochrome accents
- Bold typographic treatments that leaned modern
- Product-focused compositions with emotional stillness
Each post, advertisement, and visual was approached as an exhibit in itself, rather than a standard marketing unit. The language was carefully crafted; the tone was crisp, often minimal, and always deliberate. It was tailored to resonate with interior designers, architects, and a discerning audience across metropolitan centres and emerging design cities in India.
Today, Callisto Elements is one of the most recognised, fastest-growing interior design brands in the country. From a nascent luxury label in Pune, it has grown into a nationally respected name with four premium retail experiences and a powerful digital presence. Through design-first storytelling, strategic placements, and curated campaigns, we helped Callisto:
- Break into the architectural & design editorial space
- Earn an engaged, organic audience of 15K+ with no paid media
- Create a visual and spatial identity that feels at home in Milan or Mumbai
The brand continues to captivate India’s urban, upper-class luxury consumers: individuals who appreciate substance in silence and discern taste through texture. Callisto stands as proof that when design speaks softly, clearly, and with conviction, the right audience always listens.