Aryan Pumps is a fast-growing force in the mechanical engineering and dewatering solutions space with a presence that now spans domestic and international industrial networks alike.
With no prior digital or brand presence, our mandate was ambitious: to craft a complete brand ecosystem from the ground up. This included establishing Aryan Pumps’ design language, digital identity, communication strategy, and visibility across platforms.
Location:Pune, India
Client: Aryan Pumps
Our role extended across every touchpoint the brand would have with its audience, both online and offline. Key deliverables included:
- The development of a distinct and cohesive brand identity system, excluding the logo
- Design and launch of a robust, industry-aligned website
- A complete social media setup and strategic framework, tailored to a mechanical B2B audience
- Creation of brand and content presentation decks for both internal and external communication
- Copywriting and content development across technical and non-technical platforms
- Photography and videography to document manufacturing processes, product showcases, and team profiles
- Vehicle branding and the design of on-ground visibility assets
- Designing for international trade shows, exhibitions, and event collaterals
We were stepping into completely unfamiliar terrain.
- The brand had no digital presence to speak of — no website, no content, and no design direction.
- It belonged to a purely mechanical industry, traditionally operating through legacy sales networks and offline visibility alone.
- The subject matter involved complex, highly technical processes, yet there was a clear need to communicate with clarity, accessibility, and long-term scalability.
Our task was to build the brand’s visual and verbal identity entirely from the ground up. The greater challenge lay in making that identity approachable and engaging for a diverse audience from municipal authorities in India to international clients across the globe.
Our canvas was not just a city, it was its landmarks, its people, its pulse.
The Bandra-Worli Sea Link became a motif. The structure’s sweeping curve is captured in logo strokes and illustrative accents. The Gateway of India, more than a finish line, became a beacon: of legacy, of arrival, of purpose.
The visual language used layered illustration to animate the cityscape, not in literal replication, but through emotive silhouette and symbolic geometry. The Maharashtra Police emblem, often associated with protocol, was reinterpreted into something participatory.
Even the merchandise followed suit: crisp, modern, identifiable. Items not only for use, but for pride.
Post-engagement, Aryan Pumps emerged with a clear voice, consistent identity, and a stronger connection with its audiences, especially in global markets.
- The website served as a credible entry point for international clients.
- Social media helped build recall and familiarity, even in a non-glamorous B2B space.
- Visual collaterals elevated the brand’s standing at events and trade expos worldwide.
- Copywriting and messaging frameworks helped their internal teams scale marketing efforts confidently.
What began as a mechanical solutions provider now communicates like a brand ready for the global stage — bold, trusted, and distinctly Aryan.