Champ Endurance is a homegrown sports and wellness initiative focused on driving fitness-based community engagement through large-format public events. Their signature initiative, ‘Apla Pune Cyclathon,’ transformed Pune’s streets into a celebration of health, resilience, and local pride.
Location:
Pune, Maharashtra
Client:
Champ Endurance
Project Type:
Event branding and communication design for Pune’s flagship cycling event
- Social media strategy and content design (posts, stories, countdowns, updates)
- Visual identity & communication design; event brand deck and internal presentation kits
- Event branding; Outdoor hoardings, banners, and standees
- Stage and podium backdrop design
- Trophy, medal, certificates design
- Print ads for newspapers and event listings
- Press wall and media backdrop design
- Custom creatives for honorary guests
- Website banners and registration visuals
- Emailers and participant communication templates
- Event Coverage + interviews; photography/videography
With a city-wide rollout and a singular race day, precision was everything. The sheer volume of design
collateral, from zone-specific outdoor media to digital touchpoints and print ads, it all demanded
hyper-attentive coordination. Every banner, every post carried information critical to event logistics. No
room for errors.
What added to the intensity was the presence of multiple public personalities and celebrities, each with
unique schedules, sensitivities, and formats of engagement. Coordinating timely design turnarounds for
their announcements and promotions required our team to remain agile, aligned, and ever-responsive.
Our initial brief was wide, and rightly so. The event was fresh, energetic, and yet undefined in its visual personality. We asked ourselves:
- What kind of palette best evokes movement, community, and fitness?
- What iconography bridges both sport and civic pride?
- What visual rhythm suits a campaign that rolls through social media, print, and Pune’s streets?
- We explored multiple creative directions before arriving at a bold, high-contrast colour story, supported by energetic typography and clean icon systems.
- The look and feel captured the momentum of the event without overwhelming its messaging.
In short, we gave form and flair to a celebration that had to be as structured as it was spirited.
- From local neighbourhoods to city-wide hoardings, Apla Pune Cyclathon became unmissable.
- The participation of cultural icons like Vaidehi Parshurami, Amey Wagh, Pravin Tarde, and Krishna Prakash IPS (serving as honorary race director), alongside key dignitaries such as Punit Balan, further elevated the visibility of the event.
- Our communication design helped the cyclathon achieve massive digital traction, full-house participation, and flawless coordination across age groups, communities, and city zones.
- More than just a ride, the event became a celebration of Pune’s active soul — and we were proud to brand every mile of it.